Yesterday after a working meeting at Nike, we got the chance to have a little test drive with the Tesla Roadster, the electric car that is admired in Hollywood and Silicon Valley. This little rocket pioneers the transition to EV driving and goes from 0 to 100 km in less then 4 seconds. Their would be eight of them in Belgium so far. Thanks again Serge for giving us the occasion to drive your little orange motherfucker! It is great to experience this little frontrunner of a new era.
Showing posts with label mindfucks. Show all posts
Showing posts with label mindfucks. Show all posts
Friday, 29 October 2010
Driving the Tesla Roadster
Yesterday after a working meeting at Nike, we got the chance to have a little test drive with the Tesla Roadster, the electric car that is admired in Hollywood and Silicon Valley. This little rocket pioneers the transition to EV driving and goes from 0 to 100 km in less then 4 seconds. Their would be eight of them in Belgium so far. Thanks again Serge for giving us the occasion to drive your little orange motherfucker! It is great to experience this little frontrunner of a new era.
Wednesday, 13 October 2010
Taste the Waste
Taste the Waste - Trailer from bosrtv on Vimeo.
Seems to be a promising documentary that will be shown at the Dutch National television: NED2, 16th of October; 9u30 and 17th of october, 23u00. When it comes to food spill, the movie shows us the astonishing numbers, the problems, the developments and possible solutions.
Dutch documentaries are often hurricanes. This reminds me of 'here comes the sun', or 'waste equals food' (Tegenlicht/ VPRO), and what revolution they were for the cradle-to-cradle awareness in Holland, and how they kickstarted a new way of thinking.
More to be found at the documentaries website: tastethewaste.nl/
Wednesday, 10 February 2010
Geo-engineering to slow climate change
Inspiring and thought-provoking talk about the power of geo-engineering. Its potential, its speed, the risk, the moral dilemma, the geo-political difficulty,and the urgency to think about it.
Thursday, 4 February 2010
Woman, the most underserved market of all time
Marketing to women
View more presentations from StefaanVandist.
First Shown at 10 Harvest, 10 Advertising's own inspiration festival
Friday, 30 January 2009
Consuminderen versus vooruitgangsoptimisme
Deze week had ik drie keer een gelijkaardige discussie over duurzaamheid. Eén aan de toog, één aan telefoon, en één online.
Telkens met een ander persoon, en telkens in een andere context. Maar steeds ging het over plichtsbesef versus opportunisme, consuminderen versus consumanderen, temperen versus doorstarten in een transitie, of noem het dark-green versus blue-green.
Of is er realiteit versus dromen? Vast staat dat er niet één 'duurzaam denken' meer is. Er zijn er vele. Dat zou het moeilijker kunnen maken, maar ook rijker.
In een discussie die zich voordeed in de 'Cradle to Cradle group op linkedIN, deed zich de laatste discussie voor, waarin ik mezelf haast betrapte op pleitbezorgerschap van doorgedreven consumptie. Lees hieronder even mee. Benieuwd wat jullie stelling is.
Joeri Verschaeve: ecologisch denken : het prille begin
Enkele jaren geleden startte ik met enkele vrienden Krentenier op ( http://users.pandora.be/jove/Krentenier.htm ), een vereniging met een andere kijk op consumptie en een waarschuwing tegen verspilling en roekeloze overconsumptie. Destijds werden we met argusogen bekeken en zelfs uitgelachen en belachelijk gemaakt als een stelletje geitewollesokken en dromers die er alleen op uit waren de economie onderuit te halen. We konden moeilijk de mensen aan het verstand brengen dat we gewoon een andere aanpak van economie en consumptie trachten te bereiken, maar helaas....Krentenier is intussen ten ziele gegaan en enkele jaren later gonst de wereld van het eco-gedachtengoed....zelfs de meest notoire multinationals, die decennialang de duurzaamheid met voeten hebben getreden, staan nu vooraan met hun groene vlag te zwaaien als redders van de wereld....het kan verkeren...
(mijn antwoord)
Of is er realiteit versus dromen? Vast staat dat er niet één 'duurzaam denken' meer is. Er zijn er vele. Dat zou het moeilijker kunnen maken, maar ook rijker.
In een discussie die zich voordeed in de 'Cradle to Cradle group op linkedIN, deed zich de laatste discussie voor, waarin ik mezelf haast betrapte op pleitbezorgerschap van doorgedreven consumptie. Lees hieronder even mee. Benieuwd wat jullie stelling is.
Joeri Verschaeve: ecologisch denken : het prille begin
Enkele jaren geleden startte ik met enkele vrienden Krentenier op ( http://users.pandora.be/jove/Krentenier.htm ), een vereniging met een andere kijk op consumptie en een waarschuwing tegen verspilling en roekeloze overconsumptie. Destijds werden we met argusogen bekeken en zelfs uitgelachen en belachelijk gemaakt als een stelletje geitewollesokken en dromers die er alleen op uit waren de economie onderuit te halen. We konden moeilijk de mensen aan het verstand brengen dat we gewoon een andere aanpak van economie en consumptie trachten te bereiken, maar helaas....Krentenier is intussen ten ziele gegaan en enkele jaren later gonst de wereld van het eco-gedachtengoed....zelfs de meest notoire multinationals, die decennialang de duurzaamheid met voeten hebben getreden, staan nu vooraan met hun groene vlag te zwaaien als redders van de wereld....het kan verkeren...
(mijn antwoord)
Beste,
Ik vind het jammer dat ik krentenier nooit gekend heb, en da's mijn fout. Maar misschien (zoals de naam doet vermoeden) was krentenier opgevat vanuit een de donkergroene gedachte dat we moeten consuminderen.
Wat je vandaag ziet is dat bedrijven het heil zoeken in een soort vooruitgangsoptimisme. Of noem het consumanderen.
En dat vinden ze fijn uiteraard, want dan kunnen ze innoveren, zich onderscheiden en de kassa ringkelt door.
De eerste 'sustainability wave' gebaseerd op consuminderen heeft slechts een marginaal effect gehad, want consuminderen is gewoon niet fijn. Je voelt je schuldig mens te zijn. Je zou je schuldig voelen geboren te zijn.
Slechts een kleine minderheid mensen (die al overtuigde fanatici waren) werden bereikt met de gedachte van consuminderen. Dat is volgens mij omdat de mens jammer genoeg niet zo niet in elkaar zit. Je gaat nooit een kritische massa overtuigen om pakweg hun gsm en auto in te leveren, en daar heel blij mee te zijn. (probeer maar eens, pakweg zaterdagmiddag op de Meir ; - )
Bovendien zit niet alleen de mens, maar heel de natuur zo niet in elkaar. Ecologie is gebaseerd op consumptie. Permanent eten en gegeten worden. Dat zie je op microbiologisch niveau, in ecosystemen allerlei, dat zie ik dagelijks in mijn aquarium (vissen zijn permanent aan het eten, of worden gegeten, algen groeien permanent door zich te voeden), dat zie ik in mijn wormenbak, dat zie ik bij mijn potplanten en in mijn groententuin...
Dit is geen pleidooi voor ongebreidelde, zielloze inhaligheid, verbrassing, en decadentie (we zien momenteel in de financiële sektor wat dat heeft opgebracht), maar ik wil het graag naar voor brengen als inzicht dat het een tegennatuurlijke beweging zou zijn.
Het verschil is dat "afval" of "verspilling" in de natuur NIET bestaat. Wat wij als afval zien, is infeite "een grondstof die zich op de verkeerde plaats, of zich in de verkeerde vorm voordoet.
Afval is het resultaat van slecht design of slechte organisatie.
De natuur heeft ieder stukje materie in de biosfeer door evolutie de juiste rol gegeven.
Daar kunnen we ontzettend veel van leren. In verhouding tot ons verplaatst een wesp zich ontzettend snel, autonoom, in 3 dimensies met behoorlijke wendbaarheid en precisie, zonder ergens tegenaan te knallen en dus veilig, zonder kerosine, zonder ontploffingsmotor, zonder een stalen carosserie, enz...
De brandstof bestaat uit suiker (of confituur) en haar prestaties zijn het gevolg van "nagenoeg perfect design".
Denk nu terug aan die file auto's waar we met zijn allen in zitten. Dan is er nog een lange weg te gaan. Dan dient er zich een totaal nieuwe ontwerpintentie aan.
Maar wanneer wij als mensen dingen ontwerpen (pakweg een koffiepot) hebben wij enkel nagedacht over het direct nut voor ons zelf (koffie warm houden en uitschenken). Wij hebben niet nagedacht over de effectieve relatie tot haar milieu, de materialen, de constructie, de deconstructie, haar ontstaan, haar einde, haar grondstoffen, haar verplaatsingen, haar reststromen, haar energieverbruik, ...
Dat beginnen wij nu pas te doen. Nu, en de jaren die volgen.
Wat dat betreft leven we in een geweldige tijd. genoeg te doen.
Werk zat.
Groeten,
Stefaan
Ik vind het jammer dat ik krentenier nooit gekend heb, en da's mijn fout. Maar misschien (zoals de naam doet vermoeden) was krentenier opgevat vanuit een de donkergroene gedachte dat we moeten consuminderen.
Wat je vandaag ziet is dat bedrijven het heil zoeken in een soort vooruitgangsoptimisme. Of noem het consumanderen.
En dat vinden ze fijn uiteraard, want dan kunnen ze innoveren, zich onderscheiden en de kassa ringkelt door.
De eerste 'sustainability wave' gebaseerd op consuminderen heeft slechts een marginaal effect gehad, want consuminderen is gewoon niet fijn. Je voelt je schuldig mens te zijn. Je zou je schuldig voelen geboren te zijn.
Slechts een kleine minderheid mensen (die al overtuigde fanatici waren) werden bereikt met de gedachte van consuminderen. Dat is volgens mij omdat de mens jammer genoeg niet zo niet in elkaar zit. Je gaat nooit een kritische massa overtuigen om pakweg hun gsm en auto in te leveren, en daar heel blij mee te zijn. (probeer maar eens, pakweg zaterdagmiddag op de Meir ; - )
Bovendien zit niet alleen de mens, maar heel de natuur zo niet in elkaar. Ecologie is gebaseerd op consumptie. Permanent eten en gegeten worden. Dat zie je op microbiologisch niveau, in ecosystemen allerlei, dat zie ik dagelijks in mijn aquarium (vissen zijn permanent aan het eten, of worden gegeten, algen groeien permanent door zich te voeden), dat zie ik in mijn wormenbak, dat zie ik bij mijn potplanten en in mijn groententuin...
Dit is geen pleidooi voor ongebreidelde, zielloze inhaligheid, verbrassing, en decadentie (we zien momenteel in de financiële sektor wat dat heeft opgebracht), maar ik wil het graag naar voor brengen als inzicht dat het een tegennatuurlijke beweging zou zijn.
Het verschil is dat "afval" of "verspilling" in de natuur NIET bestaat. Wat wij als afval zien, is infeite "een grondstof die zich op de verkeerde plaats, of zich in de verkeerde vorm voordoet.
Afval is het resultaat van slecht design of slechte organisatie.
De natuur heeft ieder stukje materie in de biosfeer door evolutie de juiste rol gegeven.
Daar kunnen we ontzettend veel van leren. In verhouding tot ons verplaatst een wesp zich ontzettend snel, autonoom, in 3 dimensies met behoorlijke wendbaarheid en precisie, zonder ergens tegenaan te knallen en dus veilig, zonder kerosine, zonder ontploffingsmotor, zonder een stalen carosserie, enz...
De brandstof bestaat uit suiker (of confituur) en haar prestaties zijn het gevolg van "nagenoeg perfect design".
Denk nu terug aan die file auto's waar we met zijn allen in zitten. Dan is er nog een lange weg te gaan. Dan dient er zich een totaal nieuwe ontwerpintentie aan.
Maar wanneer wij als mensen dingen ontwerpen (pakweg een koffiepot) hebben wij enkel nagedacht over het direct nut voor ons zelf (koffie warm houden en uitschenken). Wij hebben niet nagedacht over de effectieve relatie tot haar milieu, de materialen, de constructie, de deconstructie, haar ontstaan, haar einde, haar grondstoffen, haar verplaatsingen, haar reststromen, haar energieverbruik, ...
Dat beginnen wij nu pas te doen. Nu, en de jaren die volgen.
Wat dat betreft leven we in een geweldige tijd. genoeg te doen.
Werk zat.
Groeten,
Stefaan
Wednesday, 28 January 2009
Bridging the Brand-Agency Devide
Marketing budgets go down, and the disconnect between the offer of the marketing industry and what brands are looking for, seems to keep growing, according to FUTURELAB.
On top of that, people tend to question 'the old marketing school' (which is largely based on messaging, buying people's attention and producing fake brand personality devices).
But as people who love our job, we're lucky.
Futurelab surprises us with some free research reports and provocative presentations on:
- Bridging the Brand-Agency Devide, and
- Reconsidering the Advertising Industry
The nice thing is that they do not only provide sharp and insight-full analysis
On top of that, people tend to question 'the old marketing school' (which is largely based on messaging, buying people's attention and producing fake brand personality devices).
But as people who love our job, we're lucky.
Futurelab surprises us with some free research reports and provocative presentations on:
- Bridging the Brand-Agency Devide, and
- Reconsidering the Advertising Industry
The nice thing is that they do not only provide sharp and insight-full analysis
(that might hurt sometimes), but offer some smart advice too, to both the advertiser as the agency side. It reminds me of Joseph Jaffe's free chapter "fixing the agency mess", of his well-known book "life after the 30-second spot". But besides that, I believe this is very useful and fresh material for smart and flexible agencies that are willing to keep pace with the post-mass-media-era.
You can download presentations and reports on the publication page of their website.
You can download presentations and reports on the publication page of their website.
Thursday, 6 November 2008
Wednesday, 5 November 2008
Obama's victory speech in Chicago
There were two options:
- Continuity of the American corporate agenda
- Hope for the restoration of our civilization's operating systems
(think about energy, migration, finance, the economy, the relations with Europe, the middle east, ...)
And yes, there is hope. People have bought into the single-minded and consistent change-concept.
It was the very first election campaign that was nearly 100% crowd-sourced in terms of funding.
It seemed to be attractive to agree with, and it is something people like to join, participate and share.
It won't be an easy job for Obama to deliver, as there is a big mess to get fixed.
But today is history, that's for sure.
Sunday, 2 November 2008
Here comes the sun - the English version
Every half an hour, enough sunlight reaches the surface of the earth to supply the energy demand of the entire world.
So we don't have an energy problem.
We have a conversion problem.
"Tegenlicht" (Dutch TV series in Holland) did broadcast a visionary documentary on the future of energy.
The documentary challenges the common sense that solar energy is too expensive,
or simply lacks mature technologies.
Tuesday, 9 September 2008
Magnificent mushrooms
Found this impressive movie on the web.
Seems that some Chinese soulmate shares a fascination I had last year:
Picasa Album on the forest bottom layer
Seems that some Chinese soulmate shares a fascination I had last year:
Picasa Album on the forest bottom layer
Wednesday, 3 September 2008
THIRST: A beautiful presentation on water
Can't help it, in the same category of winning presentations, found this one, which is worth spreading:
About our thirsty world:
About our thirsty world:
Wednesday, 27 August 2008
ColaLife: Business and Humanitarian Symbiosis
Brilliant idea:
Let's talk to Coca Cola About Saving Lives
Our idea is that Coca Cola could use their distribution channels (which are amazing in developing countries) to distribute rehydration salts to the people that need them desperately. Maybe by dedicating one compartment in every 10 crates as 'the life saving' compartment?
Our idea is that Coca Cola could use their distribution channels (which are amazing in developing countries) to distribute rehydration salts to the people that need them desperately. Maybe by dedicating one compartment in every 10 crates as 'the life saving' compartment?
Find nice pictures, related to this topic here:
http://www.flickr.com/groups/colalife/
http://www.flickr.com/groups/colalife/
Found on Collective Lens:
http://www.collectivelens.com/
http://www.collectivelens.com/
Tuesday, 19 August 2008
Destroying Happiness
This is an interesting thought on the Seth Godin blog that appeared today, that is worth sharing:
Destroying happiness
A journalist asked me, Most people have a better standard of living today than Louis XIV did in his day. So why are so many people unhappy?
What you have doesn't make you unhappy. What you want does.
And want is created by us, the marketers.
Marketers trying to grow market share will always work to make their non-customers unhappy. It's interesting to note that marketers trying to maintain market share have a lot of work to do in reminding us that we're happy.
Destroying happiness
A journalist asked me, Most people have a better standard of living today than Louis XIV did in his day. So why are so many people unhappy?
What you have doesn't make you unhappy. What you want does.
And want is created by us, the marketers.
Marketers trying to grow market share will always work to make their non-customers unhappy. It's interesting to note that marketers trying to maintain market share have a lot of work to do in reminding us that we're happy.
Monday, 5 May 2008
Louis Vuitton angry about Darfur campaign
Straight from osioco.org a website on social advertising and non-profit campaigns from around the globe.In October last year designer Nadia Plesner started a campaign called Simple Living to raise awareness of the ongoing genocide in Darfur and to raise money for the helping organization Divest for Darfur. The thought was: Since doing nothing but wearing designerbags and small ugly dogs appearantly is enough to get you on a magazine cover, maybe it is worth a try for people who actually deserves and needs attention. That is why Nadia choose to mix the cruel reality with showbiz elements. The result was the poster above, also available on a t-shirt.
In February this year, Nadia received a letter from Louis Vuitton’s (French fashion designer) main office in Paris, asking firmly to end the campaign immediately, as they believe one of their products is being portrayed in the art piece:
“Although we applaud your efforts to raise awareness and funds to help Darfur, a most worthy cause, we cannot help noticing that the design of the Simple Living Products includes the reproduction of a bag infringing on Louis Vuitton’s Intellectual Property Rights, in particular the Louis Vuitton Monogram Multicolore Trademark to which it is confusingly similar. We are surprised of such a promotion of a counterfeit bag.” “As an artist yourself, we hope that you regognize the need to respect other artists’ rights and Louis Vuitton’s Intellectual Property Rights which include the Louis Vuitton Monogram Multicolore trademark.”
This is part of the answer from Nadia Plesner:
“However, I must inform You, that the bag in my drawing is inspired by - and refers to - designers bags in general – not a Louis Vuitton bag. If you take a closer look, you will also notice, that the pattern in my drawing is not the pattern which is used in the design of a Loius Vuitton bag. The name Louis Vuitton is in no way mentioned or referred to, neither in my drawing, nor in the campaign as such.”
Talks between the laywers of Louis Vuitton and Nadia Plesner will take place at the end of May.
Update: Although I think Nadia is sincere, the design of the handbag looks very similar to a Louis Vuitton design. See this image.
I think the design of the poster is great. It shows the ridiculous gap between rich and poor, first world and third world. Is it smart from from Louis Vuitton to make such a hassle? Is there intellectual property harmed by this campaign? I don’t think so. Or what one of the commenters asked at Nadia’s website forum: was Andy Warhol sued for his portrayal of the Campbell’s soup cans?
In February this year, Nadia received a letter from Louis Vuitton’s (French fashion designer) main office in Paris, asking firmly to end the campaign immediately, as they believe one of their products is being portrayed in the art piece:
“Although we applaud your efforts to raise awareness and funds to help Darfur, a most worthy cause, we cannot help noticing that the design of the Simple Living Products includes the reproduction of a bag infringing on Louis Vuitton’s Intellectual Property Rights, in particular the Louis Vuitton Monogram Multicolore Trademark to which it is confusingly similar. We are surprised of such a promotion of a counterfeit bag.” “As an artist yourself, we hope that you regognize the need to respect other artists’ rights and Louis Vuitton’s Intellectual Property Rights which include the Louis Vuitton Monogram Multicolore trademark.”
This is part of the answer from Nadia Plesner:
“However, I must inform You, that the bag in my drawing is inspired by - and refers to - designers bags in general – not a Louis Vuitton bag. If you take a closer look, you will also notice, that the pattern in my drawing is not the pattern which is used in the design of a Loius Vuitton bag. The name Louis Vuitton is in no way mentioned or referred to, neither in my drawing, nor in the campaign as such.”
Talks between the laywers of Louis Vuitton and Nadia Plesner will take place at the end of May.
Update: Although I think Nadia is sincere, the design of the handbag looks very similar to a Louis Vuitton design. See this image.
I think the design of the poster is great. It shows the ridiculous gap between rich and poor, first world and third world. Is it smart from from Louis Vuitton to make such a hassle? Is there intellectual property harmed by this campaign? I don’t think so. Or what one of the commenters asked at Nadia’s website forum: was Andy Warhol sued for his portrayal of the Campbell’s soup cans?
Friday, 28 March 2008
How to get rid of oil in less then a decade?
Drag slider to 4:15 to skip intro
Sit back and kick out your shoes, to take a moment listening to this nice speaking occasion of Shai Agassi. He tells us how to transform cars as we know it into a sustainable transportation system.
Brilliant keynote, no slides, only a man passionated about his beliefs, with a well structured story and skills to convince an audience.
He provides a scenario that involves the financial, economical, operational, technological and even social and psychological consequences to make a total tranformation possible in less then 10 years.
About Shai Agassi:
Shai Agassi is the founder and CEO of Project Better Place, a company focused on the early 21st century’s biggest challenge - a scaleable and sustainable personal transportation system. In this role, Agassi works directly with governments, finance, automobile manufacturers and technology companies to install, scale, and operate a regional and global infrastructure necessary for electric vehicles. With a personal passion in solving large-scale social and environmental issues, Agassi believes in utilizing technology and capital markets to address the challenges of sustainability and climate change. With Project Better Place, he will manage the operation of international electric vehicle fleets by investing in, installing and operating countrywide charging infrastructures for electric cars, as well as working with partners to make the cars available.
Friday, 15 February 2008
Zaproot, promoting ecoproducts in news-item format
Online Videos by Veoh.com
I didn't forgot Velentine yesterday in my personal life, but yes, I forgot about it as a blogger. Anyway, this is something funny and remarkable I would like to share with you.
Zaproot did always have a very funny style in promoting ecoproducts and lifestyles. This "Valentine's Day Special" is realy awsome. It is an impressive rollercoaster of various ecoproduct gift idea's through all kind of categories. Nice to see how how they realise to bundle such an amount of products to one context in a creative and humourious way.
All eco-chicque or even iconic, check it out.
Wednesday, 31 October 2007
Cradle-to-cradle: Waste Equals Food
It is the latest, and most revolutionary step in environmental thinking (cradle-to-cradle design)
Last few years people talked eco-efficiency (less waste, less emissions, less toxics, less pollution…everything must be LESS)
But William Mc Donough and Michael Braungart have another vision:
Eco-effectiveness: Waste more, consume more, … and produce more. But do it just like a cherry three which produces enormous amounts of blossoms, fruit and waste, but lots of people, animals and other parts of the eco-system enjoy its beauty, food and existence .
That’s the cradle-to-cradle vision: we have to transfer business and industry into circular processes. As long Waste equals Food just like in nature, and as long the economy equals the circular idea of the eco-system.
Last few years people talked eco-efficiency (less waste, less emissions, less toxics, less pollution…everything must be LESS)
But William Mc Donough and Michael Braungart have another vision:
Eco-effectiveness: Waste more, consume more, … and produce more. But do it just like a cherry three which produces enormous amounts of blossoms, fruit and waste, but lots of people, animals and other parts of the eco-system enjoy its beauty, food and existence .
That’s the cradle-to-cradle vision: we have to transfer business and industry into circular processes. As long Waste equals Food just like in nature, and as long the economy equals the circular idea of the eco-system.
Monday, 8 October 2007
Brands with an opinion
Ok, let us consider something very lean and mean. There is written so much about brand positioning strategy (heavy theories, complicated methodologies), but if we take it as simple as possible, there might be 4 levels of positioning a brand, a product, or whatever:
1) Based on an attribute
(like: this bodylotion contains Aloë Vera)
For eco-design brands, there is a big opportunity here! Cradle-to-cradle, bio-
degradable, 100% Organic...these are claims that are based on attributes and very powerfull: If you say: this milk is free of toxins, you are ahead of the competition: it implicates that all other milk on the shelves might... )
2) Based on a consequence
(this bodylotion gives you a sunny tinn that lasts for more then 48 hours)
It is about performance. It is about the result that is different, better, nicer, ...
3) Based on a ritual
(this bodylotion should be part of your morning ritual everyday!)
It is about behavior. A behavior that seems attractive and flattering to adopt
4) Based on an opinion
... >>> Just watch the video. I cannot explain the power of it. Dove... Again!
For me, this is the difference between good and great in the first place, but perhaps more important: A solid example of the next big thing: brand should have an opinion. It is the most important thing to communicate for a brand: what is it's role in society? Its responsability in the industry? If it uncorcks our collective feelings, If it touches our souls, we might be happy to agree with it.
This ad shows that 'an opinion' is a great opportunity to create a big hit!
Enjoy...
1) Based on an attribute
(like: this bodylotion contains Aloë Vera)
For eco-design brands, there is a big opportunity here! Cradle-to-cradle, bio-
degradable, 100% Organic...these are claims that are based on attributes and very powerfull: If you say: this milk is free of toxins, you are ahead of the competition: it implicates that all other milk on the shelves might... )
2) Based on a consequence
(this bodylotion gives you a sunny tinn that lasts for more then 48 hours)
It is about performance. It is about the result that is different, better, nicer, ...
3) Based on a ritual
(this bodylotion should be part of your morning ritual everyday!)
It is about behavior. A behavior that seems attractive and flattering to adopt
4) Based on an opinion
... >>> Just watch the video. I cannot explain the power of it. Dove... Again!
For me, this is the difference between good and great in the first place, but perhaps more important: A solid example of the next big thing: brand should have an opinion. It is the most important thing to communicate for a brand: what is it's role in society? Its responsability in the industry? If it uncorcks our collective feelings, If it touches our souls, we might be happy to agree with it.
This ad shows that 'an opinion' is a great opportunity to create a big hit!
Enjoy...
Tuesday, 17 July 2007
The "shift happens" video (Did you know)
Below you find the amazing, and very inspiring "Shift Happens" movie about globalisation, the information age and the future of mankind, that now has received an official update "Did you know 2.0"
It is a very well orchestrated "conversation starter" and portraits some of the biggest challenges we face right now, with exciting numbers.
It is initialy developed by Carl Fish
More about this on
http://shifthappens.wikispaces.com
It is a very well orchestrated "conversation starter" and portraits some of the biggest challenges we face right now, with exciting numbers.
It is initialy developed by Carl Fish
More about this on
http://shifthappens.wikispaces.com
Saturday, 7 July 2007
2 million plastic bottles, every five minutes
The image above is a partial zoom of a picture showing an enormous amount of plastic beverage bottles: 2 million plastic bottles to be exact.It is the amount of plastic bottles consumed in the US every five minutes.
This impressive foto of Chris Jordan is part of his series “Running by numbers”, an American self-portrait exhibited at the Von Lintel Gallery in New York from June 14th to the end of July.
This new series looks at contemporary American culture through the austere lens of statistics. Each image portrays a specific quantity of something: fifteen million sheets of office paper (five minutes of paper use); 106,000 aluminum cans (thirty seconds of can consumption) and so on.
Chris Jordan:
My hope is that images representing these quantities might have a different effect than the raw numbers alone, such as we find daily in articles and books. Statistics can feel abstract and anesthetizing, making it difficult to connect with and make meaning of 3.6 million SUV sales in one year, for example, or 2.3 million Americans in prison, or 426,000 cell phones retired every day. This project visually examines these vast and bizarre measures of our society, in large intricately detailed prints assembled from thousands of smaller photographs.
Look at his other impactfull photo's here!
Subscribe to:
Posts (Atom)
