BP oil spill communications

Common guys, ...

Challenging the status quo/ Change habits

These days, we wipe our ass with paper.
Nobody challenges this habit, however a large part of the world uses water for his or her personal hygiene.
It is a cultural status-quo on this side of the globe.
Not for Geberit Aquaclean, who takes on the big challenge of swapping the wiping habit with a wet and refreshing splish-splash. And as it is a campaign that aims for a cultural change, I'm always in the front seat to see wether they will succeed.

This is an outdoor campaign I saw in Amsterdam, past weekend.
Interesting. Won't be easy, although I believe there is a potential support for this as they fully claim cleanliness.

What you remember after you forgot the ad is prbably a system loaded with a feeling of real purity.

Enthusiasts and first buyers will say: If you really love your bum, you don't wipe it, you wash it.

More at their website: www.i-love-water.nl

The classic election campaign ad becomes a 'friend request'

We're in full election time, both in Belgium and the Netherlands. While leaving the train last Frirday in Maastricht, I saw this election campaign of 'Groen Links'.

Here the classic election campaign is turned into 'a friend request'.

Both engaging and differentiating. Nice. Smart.

I'm really wondering how many people really scan the QR-code

The power of the chalkboard

I really like this sort of 'advertising'.

First of all because chalkboards have a very authentic and spontaneous appearance: Whatever is written on it, it seems like it is written this morning. By the girl that's now working at the counter. It doesn't look like overproduced marketing. This is a message 'only here, and only now'... witnessing some of the EXKI empathy for local consumer behavior, partnering with UGC cinema right accross the street.

When we look back at the early marketing of Starbucks, the chalkboard was (and still is!) one of its main communication channels. All new products and taste varieties were introduced on the chalkboard. First of all, it always looked "new", and was a trustworthy and real conversation starter.

Imagine Starbucks decided to launch all its new coffees into mass media (just like Mc Donalds does with every new burger), consumers would think that everyone has seen it on TV.

Asking: "do you know this new frappucino at Starbucks?" would feel a bit silly.

It wouldn't be flattering anymore to talk about the new Komodo Dragon blend,

or Caffè Verona you can discover just around the corner.

Therefore, reconsider the chalkboard. At least, it feels like someone really wants to tell you something.