Saturday, 5 June 2010

The classic election campaign ad becomes a 'friend request'

We're in full election time, both in Belgium and the Netherlands. While leaving the train last Frirday in Maastricht, I saw this election campaign of 'Groen Links'.

Here the classic election campaign is turned into 'a friend request'.
Both engaging and differentiating. Nice. Smart.
I'm really wondering how many people really scan the QR-code

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