Saturday 7 July 2007

2 million plastic bottles, every five minutes

The image above is a partial zoom of a picture showing an enormous amount of plastic beverage bottles: 2 million plastic bottles to be exact.
It is the amount of plastic bottles consumed in the US every five minutes.

This impressive foto of Chris Jordan is part of his series “Running by numbers”, an American self-portrait exhibited at the Von Lintel Gallery in New York from June 14th to the end of July.

This new series looks at contemporary American culture through the austere lens of statistics. Each image portrays a specific quantity of something: fifteen million sheets of office paper (five minutes of paper use); 106,000 aluminum cans (thirty seconds of can consumption) and so on.

Chris Jordan:

My hope is that images representing these quantities might have a different effect than the raw numbers alone, such as we find daily in articles and books. Statistics can feel abstract and anesthetizing, making it difficult to connect with and make meaning of 3.6 million SUV sales in one year, for example, or 2.3 million Americans in prison, or 426,000 cell phones retired every day. This project visually examines these vast and bizarre measures of our society, in large intricately detailed prints assembled from thousands of smaller photographs.

Look at his other impactfull photo's here!

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