Wednesday, 31 October 2007

Cradle-to-cradle: Waste Equals Food

It is the latest, and most revolutionary step in environmental thinking (cradle-to-cradle design)
Last few years people talked eco-efficiency (less waste, less emissions, less toxics, less pollution…everything must be LESS)
But William Mc Donough and Michael Braungart have another vision:

Eco-effectiveness: Waste more, consume more, … and produce more. But do it just like a cherry three which produces enormous amounts of blossoms, fruit and waste, but lots of people, animals and other parts of the eco-system enjoy its beauty, food and existence .

That’s the cradle-to-cradle vision: we have to transfer business and industry into circular processes. As long Waste equals Food just like in nature, and as long the economy equals the circular idea of the eco-system.

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