Thursday, 11 October 2007

Green positioning strategies

During a relaxing holiday last week, I've read some books on sustainable business and eco-branding. I turned some of my notes and thougts into this graphic.

It depicts different tactics to build a green marketing strategy. I want to map the basic, but smart practices. It is just a first scetch. All suggestions are welcome to make it better.

1 comment:

  1. IS green marketing different from green positioning ?

    Can companies like Automobiles manufactures use green marketing or is it green positioning of efficient cars ?

    Is green marketing only related to companies who have only green products like windmills, renewable or services like wwf ?