No need to tell you about the Bodyshop as a cause enspired brand and company embracing ecological and ethical causes. This in-shop-billboard changes its campaign regulary. Today it activates Rougeberry au-de-toillette. Buying this product donates 6,36€ to a pubic awareness campaign. This way, MTV and The Body Shop partner against the spread of HIV among youngsters.
Their campaign site is: