Becel strikes down in the city to test the hearts of the Belgians
Seen today on the 'Groenplaats', in the centre of Antwerp: A pop-up facility with hospitality, a nurse, health advise, etc... to examine the hearts of Belgians for free.
Since decades, Becel has products on the market that help people keep their hearts healthy, controlling cholesterol. Next to amplifying their message on TV, it is a logical, but smart extention to invite individuals in for a test, assess their lifestyle, test their cholesterol and advice them on a series of behaviours to live healthier, and take better care of their hearth. After the assessment, consumer go home with a booklet with a motivational program.
At the moment I payed them a visit, the list of participants was full. There were merely eldery people waiting for their session.