Monday, 21 December 2009

From grey to green in seven steps

Copenhagen (COP15) ended in a minor tone. It became Nopenhagen.
Somehow, it is not a big surprise.
Always believed that the environmental crisis will not be solved in the land of efficiency (rules and regulations, measures and things...), but in the land of effectiveness (the land of harmony, interdependence, creativity and innovation) Different approach. Different brain. Different thinking. But of-course, necessity is the mother of all innovation, and it is a pity that it is not stimulated via new measures, so new markets can flourish.

The presentation above shows that the pathway to green in big companies processes more or less trough similar steps. From the land of efficiency to the land of effectiveness.

Maybe creatives should finally take-over from policy-makers. Maybe that's where it should go.

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