Thursday, 5 March 2009
Eco-bounty: 12 eco-subtrends that any marketer can act on today
At trendwatching.com, the Marsch’ trendbrief presents up to twelve categories in which brands can participate in the epic quest for a sustainable society.
It is a valuable framework in which you can map and overview all what’s eco-innovation and opportunity to build triple success.
Some of these opportunities exist despite the current recession; others are fueled by it, not in the least because of new rules and regulations. Downturn-obsessed brands who lose their eco-focus will find themselves left out in the cold when the global economy starts recovering.