If it doesn't spread, it's dead (insights on spreadable idea's)

The following series of articles provide a mature series of insight on the do's and don'ts of 'viral marketing'. A team at the MIT institute have done an incredible job at pulling together all the relevant academic research and combining it with real-life examples to explain "Spreadable Ideas".

One of the outcomes is this series of articles that can be used as rules of thumb in viral marketing.
One of the most remarkable quotes is that to make something spread, it better canot be an ad (which is richly illustrated with the Cadbury Gorilla and Cadbury Eyebrow ads)

You can learn about viral marketing via the latest research, examples and research below:

1) Media viruses and memes

2) Two paradigms: spreadabiliy and stickiness

3) The gift economy and commodity culture

4) Thinking trough the gift economy

5) Communities of users

6) Spreadable content