Sunday 14 December 2008
the triple-E model
The triple P-model (Profit, people, planet) is grown into a kind of principle or symbol for the philosophy of responsible entrepreneurship. Sometimes it is referred to as the 'triple bottom line'.
The angle point of William Mc Donoug and Michael Braungart is based on eco-effectiveness (doing good) in stead of eco-efficiency (doing less bad) is interesting and inspiring and delivered the triple-E model (Equity, Economy and Ecology).
More or less, it is the same as the tripl-P model. But they see it as a tool. They see it as an instrument that any entrepreneur can use to discover opportunities for positive growth. Because it is an business opportunity, and not an obligation, they call it "the triple-topline"
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