Sunday, 14 December 2008
Green Marketing model for fast movers
As I'm currently digging deep in my files, this is a nice artifact that I found
on my hard disk. It is a model with communication tactics that is especially
relevant for sustainable fast mover brands.
It was the basis of one of my first recommendations, and it was largely based on the book "Green marketing- Opportunity for innovation" of Jacqueyn A. Ottman, probalby on of the first marketing books on the subject.