Thursday, 23 October 2008

Green Marketing techniques, the total keynote in Dutch

This afternoon, I had a 1,5 hour talk on Green Marketing at Karel De Grote Hogeschool,
for an audience of marketing students.

My aim was to generate interest and show students that:

- Green is not dull
- You can see it as a marketing challenge to turn it into success, and make it part of society
- There is a good chemistry between sustainability, creativity and new media

1,5 hour is a long period to fill, so I made a program covering four main topics:

1) What is Green marketing, and the difference with Greenwashing
2) What is sustainability (the triple P model)
3) Green is the next big thing (the innovations, the shifts, the new thinking on design...)
4) Green marketing techniques, largely based on the Green Marketing Manifesto + some flattering examples of campaigns,
products and services.

1 comment:

  1. Hi there,

    I have just stumbled across your blog whilst searching about green marketing. It's full of really great interesting posts.

    I as just wondering if i could get your opinion on a few things for my dissertation about how the advertising industry is reacting to the green movement.

    I look forward to your reply