Greenwashing, what it is, why it happens, and how to avoid it

Presentation Greenwashing

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Next Monday, I will give this presentation at the Green Marketing Seminar of the BDMA (Belgian Direct Marketing Association). My objective is to aware marketing professionals of the importance not to greenwash and provide practical tips on how to avoid it in messaging eco-credentials. I've tried to make it a bit fun trough some puns and interactivity with the audience.

If you have additional suggestions, or remarks maybe, feel free to comment.
I want to thank Steven Van Dingenen already for his usefull recommendation on how to make the content more captivating.