Michael Braungart's keynote at the volvoSportsDesign Forum (part 1)

- What's the difference between eco-efficiency and eco-effectiveness?
- What's wrong with our concept of waste?
- Why turn products into services?
- Are there really to much people on the planet?
- What is cradle-to-cradle?
- Why minimize our footprint? Why not maximize our footprint?

Enjoy his talk