Wednesday, 23 January 2008

Rules of thumb in Green (II): World 2.0

These days, we find a great magazine issue again in our newspaper shops of Ad!dict.
(this time the them is WORLD 2.0)
Ad!dictlab is a platform for creative minds to share idea's, tap into each-others minds and accelerate creative cross-fertilization and produce creative work (check

They enjoy worldwide fame with their glossy magazine with edgy and surprising creative work.
I was charmed and surprised by their 10 steps to create a better world (they all start with an "r")

The ten steps play a major role trough the entire magazine issue:
1. Reflect.
“We urgently need a new generation of entrepreneurs!” - firmly states the renown designer Alberto Meda. Addictlab’s mission is to help increasing innovative open sources that encourage and display a number of creative ways to make better a world. Out of the box discussions, unlimited creative thinking and reflections create innovation. Industry should follow...
2. Rebuild.
We can not start from scratch anymore. Global urban landscape is overcrowded. Blind spots are gone. Empty pages are rare. So whenever we construct, we have to re-build. Use what was left before.
3. Rethink.
We are in a state of perpetual war – with ourselves and with the eco-system that sustains us. Perpetual warbreeds, perpetual fear. In the present context, this fear stems from our extreme desire for authenticity and manifests itself in our collectively insatiable culture of consumption. Deep down, we are afraid we may never be satisfied. An expanding archive of branded myths and icons feeds this fear. Critical thinking, free will, networking can turn fear into reaction.
4. Reduce.
Space is no longer a commodity, it has become an asset. Just like oil, space will become even more expensive, and scarce. All ideas to reduce our needs, objects, in short all human activity in limited surrounding, waste reducing or natural resources saving are welcome and needed.
5. Re-feed.
We, human beings need energy to exist. Food is a means to deliver that energy. We need to rethink our energy supply: what do we eat, when, how, and above all, why. New food and feeding tools should be a translation of traditional and cultural values crossed over with contemporary basic, global and emotional needs.6. Remind.
We have to look forward, yet always with the past in perspective. The future is framed by our past. Memory can be reconstructed and should be taken into account to foster identity and diversity.
7. Re-use.
Use existing materials but rethink their function. What we have around us might be as good as the next new thing.
8. Recycle.
Take that literally. Objects & habits should be thrown in a never stopping circle. Development should never be linear, as this implicates a starting point and an endpoint. There can be no endpoint, since that means irreplaceable static waste. The process (production, distribution, usage - thus consumption) should be a perpetual motion.
9. Respect.
We tend to leave out imperfectness. Getting older, being sick, dying, it's all a bit of a taboo. But since it all hits us, it shouldn't come as a surprise. But as part of our lives. Design is not about selectivity but about global action, design is for all.
10. React.
Every action matters. Every thought matters, no matter how small. It’s a collaborative process. Multiply your small step with that of a large group of people and you’ll jump around the planet: all these steps do change the world. React is the unsaid but desirable message of this new Addictlab Inspiration Books issue.
Check how to buy your copy here

1 comment:

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