Friday 30 November 2007

Google announces RE < C











Today, Google announced RE < c :
Think renewable electricity cheaper than coal.

Google is planning to start $10s of millions in investments in R&D, with the anticipation of $100s of millions of investment in the coming few years.

The target: 1 gigawatt of renewable energy capacity at or below the cost of coal-generated electricity. Their initial targets are solar, wind, and "advanced geothermal.
It's important to point out that this, like all of Google's seemingly philanthropic efforts, is an investment scheme, not a giveaway. Google wants to turn its gold into more gold, and investing in these technologies is a fantastic way to do that. That's not to say that they aren't doing a "good" thing...in fact, this makes far more sense to me than purely philanthropic efforts.

Read more here at Ecogeek

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