Tuesday, 20 November 2007
Electrabrol: a courageous campaign of Greenpeace
Find more background information at:
- www.electrabrol.be (NL)
- www.electrobel.be (FR)
Having Electrabel as energy supplier is a very common choice in Belgium. During a long time, they were the only choice. This public awareness campaign of Greenpeace questions this common behavior, tells the real story, unmasks Electrabels greenwashing attitude and refers to smarter/ greener solutions.
OK, this is not the whoehaha-kind of creative campaign. But it is remarkable and courageous.
Having (1)a public enemy,
(2)a great eye-opening story aiming for justice
(3)a courageous opinion that is attractive to agree with
(4) and a call for action that empowers you to make a difference
are strong elements for a good cause-related campaign.
But isn't it a bit tricky as well? How about the risk of Electrabel striking back?
Feel free to give your opinion below, help spreading this campaign, or switch provider.