Monday, 19 November 2007

Eco-footprint demonstrated on the beach

Today in Belgium, a remarkable innitiative took place.
The average eco-footprint of the Belgian population is 5,5 'hectare' (eleven football courts). In Belgium, the broad audience is not very familiar yet of the meaning of 'eco-footprint'. That's why a group of Belgian TV-documentary makers made two episodes of a documentary on this subject. To have a strong leading image, they asked a farmer to draw a real size Belgian 'eco-footprint' on the beach with his tractor. So now, the sand of the beach at Zeebrugge shows a footprint of the size of eleven football courts. As you can see, it really looks impressive. The event got a lot of media coverage and positive reactions.

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