Friday, 13 July 2007

Message in a bottle

As this is a social awareness campaign of an NGO, 'Artsen Zonder Grenzen' (Médecins sans frontières), this is not exactly covered by 'cause related marketing', but more an example of social profit marketing/ fundraising.

I even though want to mention it here for its remarkable idea and execution.
Discover this campaign, developed by Mortierbrigade on this website (, and notice how well guerrilla, event, video and online are integrated.

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