Friday, 13 July 2007

Make donating very easy!

This is "the Rupee smile sticker"

Check out this initiative!

The cause related consumer insight:

Most people are aware of and want to donate for social causes. But lethargy makes the task difficult.

So to make donating very easy, they came up with the idea of stickers that will be pasted on existing price tags. This way there are two prices to chose from, with a difference of one Rupee.

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