Tuesday, 6 March 2007

The Pearl River Tower

This is my very first post on this blog. Ironically this has nothing to do with branding, advertising idea's as such; It has to do with what we can call "energy 2.0"
Consider it as my very first experimental building block, just to check how it works : - )

The Pearl River Tower in Guangzhou, China, not only looks fantastic, but is designed to be one of the most environmentally friendly buildings in the world. Among its features are turbines that turn wind into energy for the HVAC system, solar collectors for more power generation, and a rainwater collection system, part of which is heated by the sun to provide hot water. The building is cooled, in part, through heat sinks and vertical vents, which also help reduce the overall wind load on the skyscraper. Design by Skidmore, Owens & Merrill (http://www.som.com).

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