Thursday, 14 October 2010

Our business game on sustainable business innovation 'play-it-forward' in DE TIJD

Yesterday, 'De Tijd' dedicated a full report (11 pages!) on sustainability in its newspaper. It is a mix of articles on new eco-services, policies, practices, CSR-reporting, and a quick tour on what's happening on sustainability in the Belgian Business Community.

Things like CSR, energy-efficiency, carbon footprinting, Lifecycle analysis and fairtrade are instruments that a lot of professionals start to adopt today, and are familiar with.

I'm very happy that De Tijd also provided a lot of attention to our Business Game "play-it-forward" that does not starts from a 'responsability' point of view, but which is more like a creative and innovation approach. The main idea behind the business game is that you can create sustainability by improving and altering your business model.

On top of that: it is a game. That means that people discover the power of business model innovation in an intuitive, creative and competitive way. People easily get rid of barriers like departmental thinking, or keeping attached to business conventions.

More to be found on the business game here: www.businessmodeldesign.be

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