Friday, 27 March 2009

Dig a hole in the ground and plant a three with your Iphone

This is nice example where fundraising mashes up with entertainment, social networking, cause related marketing and smart phones. 

The guy who already developed the Obama Iphone-application (allowing you to co-manage and participate his campaign), now came up with an iphone-app that allows you to plant and grow a tree. Both virtually and in real life. This is a digital campaign of an underwear brand called Ecolife.

After downloading the software for $4.99, you dig a virtual hole by creating a digging motion with your iPhone until your seedling appears. Then you plant it.
Not only might the gardening bring happiness to you, The Conservation Fund also benefits. For each virtual tree planted, the fund will plant a native tree in real life--starting with the restoration of vulnerable wildlife habitats along the Gulf Coast in the United States.
But even if your garden is virtual, you'll have to be a constant gardener to make your iPhorest tree grow. Shaking your phone produces rain to water your seedling, and when the virtual sun shines, your tree begins to grow.
You can plant additional trees in the forest view screen by clicking on the shovel, and send your tree to others. The creator, San Francisco-based iPhactory, has also included a world map showing everyone who has downloaded the application, so you can see where other fellow iPhoresters are doing their planting.

"One who plants a garden plants happiness."

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