Thursday, 12 March 2009

Beyond Engineering

It happens once a year (maybe twice) that you see a campaign that makes you feel: "damn, I wished I had the chance to come up with this."

I had this experience last week, when I discovered the "Beyond Engineering Campaign" of Group T,
promoting Engineering as a bright future career for young students.
What is flattering me is that the campaign challenges the preconception that Engineering is boring, technical and old fashioned.
It positions Engineering as smart and creative problem solving.
To demonstrate this, they come up with surprising and smart solutions for big civil problems.
On top of that, the four examples are found in EV, biomimicry, resources management... relevant in the face of the big challenges of our time!

Brilliant stories, and excellentl art direction
Enjoy the campaign at the campaign site here.
And find the print execution on the Belgian portal of Media & Marketing, here


  1. Bedankt Stefaan,
    Wij voelen ons echt gevleid door jouw post.
    Heel leuk :-)
    Tom&Jorrit, van de de groepT campagne

  2. I believe construction of such projects requires knowledge of engineering and management principles and business procedures, economics, and human behavior.