Wednesday, 27 August 2008

Coca-Cola: example of close loop design

Coke's Recycling Container

This concept recycling container was conceived by design world favorite Yves Béhar. The goal was to create something that encouraged recycling—and which had the smallest possible environmental footprint itself. The bin is made of post-consumer recycled plastic and is itself recyclable; it is also lightweight and can be shipped flat. Coke is currently working to commercialize the idea.

You can explore more on Coke's new design direction here

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