What's a good checklist to verify wether your green marketing strategy is right?
There are several 'rules of thumb' that appeared on blogs and in literature recently.
I would like to add one more that I found on the futerra blog. (A blog that was tipped by Hannes Couvreur. thanks for sharing)
Very smart tool from Futerra, an agency specialized in sustainability communications.
Usefull when developing strategies to make sustainability succesfull and/or writing creative briefs:
Click here to get it