Thursday, 26 June 2008

Selling sustainability: the manual

Selling sustainability. Here, you can download a manual on how we bridge the gap between recognising our responsibility and taking action.

Encouraging people to make this move will require expertise and insight from as many relevant fields as possible. In this case, BMRB, Millward Brown, Ogilvy, and The University of Cardiff were asked to create this report.

Their insights, into what we can learn about behaviour change from commercial and social advertising and marketing, make this report an unusual but important contribution to the debate around how we respond to climate change.
Together with the insights from our practical programmes around innovation, we hope that these findings form an increasingly powerful combination that will help the UK meet the challenge of low-carbon living.

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