Tuesday, 20 May 2008
A Humanitarian Lion at Cannes
This video has an anoying soundtrack that is so sappy it's difficult to keep watching.
The story behind goes as follows: a video appeared on YouTube that advocates the creation of the Cannes Humanitarian Lion, an award honoring the agency which submitted the best idea and action plan to solve one of several pre-determined worldwide humanitarian issues. Each agency that submitted work to Cannes for any category would be required to also provide one Humanitarian Lion idea. Finalists would then be selected and have until the next year's Festival to execute the work at which time the work would be judged and the winner awarded the Humanitarian Lion.
Right here, a conversation is happening about the sense of this idea