Thursday, 14 February 2008
GreenPeace invites you to EfficienCity
Portraying Activism versus Future Vision
Greenpeace are activists, and I've always perceived them as a tribe of people who protest what's wrong, build public awareness and so weigth on corporate and govermental agenda's.Rebels as you could say, adventurers (on motorboats...) who dare to resist. Therefore they are so attractive to belong to or identify with.
When I talk to collegues, they often say: GreenPeace should talk about solutions instead of problems. I admit that solutions have their power to convince and attract people to step in, and we need thousands more of organisations delivering solutions. But hey, GreenPeace is GreenPeace. Activism is part of their authenticity and brand genetics, giving adepts a warm feeling that out there, there is an 'Army for the Planet' protecting our future.
In contradiction with the above, they recently launched something very remarkable.
They invite us to EfficienCity: an interactive, educational, game-style city, where sustainability is demonstrated in a very tangible way. Everything is sustainable. You can take a tour of what a real sustainable city would look like, complete with wave power, combined heat and power plants, high speed rail, and (if you look really closely) Smart Cars.
Check it here
The city gives you information on all of these beautiful sustainable aspects of itself. You can zoom into the city and learn about wind power, small-geothermal power, bio-gas, solar, wave, wind, and tidal power. The amount of informating hiding in this little city is staggering.
If you want to give yourself a little tour of what it is to be an EcoGeeky city, this is a great place to start. But don't dive in if you don't have a few minutes to spare. It'll suck you in.