Tuesday, 11 September 2007

Coke's recycle intentions

The Coca-Cola Company's announcement last week that it had set a goal "to recycle or reuse all the plastic bottles we use in the U.S. market," and invest $60 million in a recycling plant, was a bold, even audacious move, one sure to give the company a new green sheen.
Coke did pretty understand activists like to make an example of big brands (such as Coke).
Read more at the futurelab

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