Thursday 16 August 2007

Who beat "Plant Love": eco-design, cradle-to-cradle and social marketing in one



CARGO Cosmetics introduces PlantLove, a collection of 12 lipsticks each cased in a compostable plastic tube made out of corn. The lipsticks are made from a plant based formula with no added petroleum products. The box is also eco-friendly and infused with seeds which sprout wildflowers when planted. Five of the colours were designed by “celebrities” such as Lindsay Lohan, while 6 lipsticks were inspired by eco destinations like Yellowstone. If that weren’t enough already, CARGO is donating $2 from every sale to a Children’s Hospital. How’s that for social entrepreneurship?

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