Tuesday, 28 August 2007

Gloss for a cause: the Body Shop Hi-Shine Lip Treatment

New from the Body Shop: a passion-fruit-scented lip-treatment gloss ($11.50) for smearing on your kisser, featuring fair-trade marula oil from Eudafano Women's cooperative in Namibia. Sporting a translucent pale pink shade with a hint of glitter, this intensely moisturizing gloss supports self-sufficiency in women living in marginalized rural communities, as decadent and ironic it may sound when makeup is juxtaposed with poverty.
And as far as cause-related marketing goes, the company's largesses is significant—The Body Shop will donate at least 75 percent of the proceeds of the gloss to
the Face to Face program, a cosmetic and reconstructive surgery initiative that provides free care to people who suffer from facial deformities caused by birth or trauma. (The latter includes victims of domestic violence.)

Taken over integrally from treehugger.com

No comments:

Post a Comment