Wednesday, 8 August 2007

Earth Rewards, generated by purchases

Previously, we talked about Ello Mobile's cause related business model that provides consumers a nice and convenient way to contribute support to charitative social and environmental projects. (Clients decide to what project their spendings go)

This is a similar construction with credit cards, launched by General Electric, "My Earth Awards"

Every time you use your Earth Rewards Card, a portion of your net purchases will go to offsetting the emissions created by your purchases and activities. For example, spending $25 contributes enough to offset the emissions associated with running a typical refrigerator for a month. Spending $500 offsets the emissions from driving almost 1,500 miles in an average car, etc...

It all adds up

Spend $750 on your Earth Rewards Card every month and you can completely offset the 10 metric tonnes of direct emissions the average American is likely to produce in a year from travel and home energy use.

Being part of life

Apart of these comparisons between financial value and ofsetts, they come up with general "slice-of-life" behaviors like "going to the hairdresser", "going on holiday", "buying food" that all are initiated by spending money.
Check out their communications, offset projects and, GE's own efforts here

No comments:

Post a Comment