CNNMoney.com reports a nice example of the triple bottom line.
It is a good example of the 3 p's: a better solution for the planet = better solution for people + better profit)
Or you can call it three e's as well: Equity + Economy + Environment:
http://money.cnn.com/news/newsfeeds/articles/prnewswire/NEW051A26092007-1.htm
Thursday, 27 September 2007
Growth potential for Dupont = Sustainable packaging
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