Gloss for a cause: the Body Shop Hi-Shine Lip Treatment

New from the Body Shop: a passion-fruit-scented lip-treatment gloss ($11.50) for smearing on your kisser, featuring fair-trade marula oil from Eudafano Women's cooperative in Namibia. Sporting a translucent pale pink shade with a hint of glitter, this intensely moisturizing gloss supports self-sufficiency in women living in marginalized rural communities, as decadent and ironic it may sound when makeup is juxtaposed with poverty.
And as far as cause-related marketing goes, the company's largesses is significant—The Body Shop will donate at least 75 percent of the proceeds of the gloss to the Face to Face program, a cosmetic and reconstructive surgery initiative that provides free care to people who suffer from facial deformities caused by birth or trauma. (The latter includes victims of domestic violence.)

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