As this is a social awareness campaign of an NGO, 'Artsen Zonder Grenzen' (Médecins sans frontières), this is not exactly covered by 'cause related marketing', but more an example of social profit marketing/ fundraising.I even though want to mention it here for its remarkable idea and execution.
Discover this campaign, developed by Mortierbrigade on this website (http://www.noodkreten.be/), and notice how well guerrilla, event, video and online are integrated.
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