Diesel on Global Warming

It's always worth its attention when Diesel launches a new campaign.
As they've always been good at chosing surprising themes, this time they took "Are you Global Warming Ready?"

Visit: http://www.diesel.com/#/globalwarming/

Great idea (Global Warming, what if it were so far?) Great ads (nice jummy pics...), a documentary movie, 10 things you can do, call for action to buy the "Inconvenient truth DVD", etc...