Sunday, 25 April 2010

Trip doorheen de Carrefour II

Sint-Jacobsvruchten (zonder koraal)
Labelled met de Marine Stewardship Council.
Uit Argentinië (ingevlogen? ingevrozen?)

Eco Planète

Trip doorheen de Carrefour

Bakje aardbeien uit Spanje met plastiekje errond: 1 Euro 49.
Baje aarbeien uit België zonder plastiekje errond: 4 Euro 99.

Tja...

Monday, 5 April 2010

Trinity on 'truthfulness when going green' in De Tijd























Green is hot these days. And truthfulness is key.
Spiced up with some examples, rules of thumb and a nice interplay with Bert Weijters, researcher at the Vlerick Management School, Jan Scheidtweiler wrote a nice article for De TIJD that was published the 18th of March.

Trinity at work in one of it's favorite places: a church.

Some excellent video arrangements of the presentations and workshops
at the ANSWER-event at the Monasterium Poortackere in Ghent, the 12th of March.
With a special thank you tot the POMOV team to make the event and the video happen.

On greenwashing:


On leepfrogging to the new marketing school:

On 9 angle points for green marketing


The resulting cases of the workshop: