Trip doorheen de Carrefour II

Sint-Jacobsvruchten (zonder koraal)

Labelled met de Marine Stewardship Council.

Uit Argentinië (ingevlogen? ingevrozen?)

Eco Planète

Trip doorheen de Carrefour

Bakje aardbeien uit Spanje met plastiekje errond: 1 Euro 49.

Baje aarbeien uit België zonder plastiekje errond: 4 Euro 99.

Tja...

Trinity on 'truthfulness when going green' in De Tijd

Green is hot these days. And truthfulness is key.

Spiced up with some examples, rules of thumb and a nice interplay with Bert Weijters, researcher at the Vlerick Management School, Jan Scheidtweiler wrote a nice article for De TIJD that was published the 18th of March.

Trinity at work in one of it's favorite places: a church.

Some excellent video arrangements of the presentations and workshops

at the ANSWER-event at the Monasterium Poortackere in Ghent, the 12th of March.

With a special thank you tot the POMOV team to make the event and the video happen.

On greenwashing:

The 7 sins of greenwashing from ANSWER project on Vimeo.

On leepfrogging to the new marketing school:

Old versus new marketing from Answer Vimeo on Vimeo.

On 9 angle points for green marketing

The marketing matrix part1 from Answer Vimeo on Vimeo.

The marketing matrix2 from Answer Vimeo on Vimeo.

The resulting cases of the workshop:

Exercises on green marketing from Answer Vimeo on Vimeo.